the_more_you_know2Have you ever been confronted with a question and you know the answer, but you also think “Jeez, everybody knows that.”? It’s a very human response and we do it more often than we might think. We’ll become so well versed in something, especially if it’s something we consider obvious, and then we think that everybody is just as knowledgeable as we are. Then, when we find someone who isn’t, we think there’s something wrong with it.

The act of imposing our knowledge upon others is the subject of some new research and it’s fascinating. Kids are more susceptible to it, but that doesn’t mean adults won’t do it either. Perhaps James Burke put it best when he said “You see what your knowledge is telling you” and we’ll think it odd that people don’t see it too, even when they’ve got no way of knowing what we know.

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