It takes publishers years to learn anything. It’s not their fault, really, because all massive sources of media are like that. The music industry is just now starting to adapt to a world where people no longer need, nor desire, a physical representation of the music such as a CD. The movie and television industries are still fighting against the Internet and the World Wide Web in a futile, and stupid, display of “We’re not going to change and you can’t make us!”
Still, the publishers do seem to be getting a clue and learning that, hey, this new fangled bit of computer connectivity could work for us. One of the brilliant ways they’re doing this is through the use of trailers for books.
Trailers have been attached to movies for almost as long as there have been cinemas to show the movies in. If you’re anything like me, you always arrive at the cinema early just to see the trailers before the movie. Sometimes, a trailer is my first indication that a particularly cool movie is on the way.
So why not do the same for books? It’s less expensive to make a book trailer than it is for a movie. You can just put together some text, some lovely music, perhaps some related art (you can creatively shoot cover images and get some really nifty effects), and you have a trailer. You can also do the same thing the movies do and toss some praising remarks from well known people onto the whole thing and you’ll have yourself a nice, portable marketing tool.
Sure. Here’s a trailer for an upcoming book by Erin Quinn. Since it’s hosted at YouTube I can add it to my blog here. She can add it to hers. Her publisher can pop it on their website. Anyone can make use of it and spread the word.
Is it not nifty?