kindleSo a few patents filed by Amazon have popped up and let the cat out of the bag that they’re considering pushing advertising on their Kinde devices. Apparently, the e-book reading community of Kindle owners are a little peeved at the idea.

My question is, why is everyone so shocked?

This is we’re talking about here, folks. This is the company that pioneered the idea of “OH! You’re interested in X! Look what other people bought when they bought X.” Has everyone who bought a Kindle forgot what Amazon’s site looks like on a normal day? Here, go look at the entry for Fear and Loathing in Las Vegas. What do you see there?

Well, right below the picture of, or from, the book you see an advertisement for the Kindle. Below the Kindle ad is their “Frequently Bought Together” ad. Below that is the “Customers Who Bought This Item Also Bought” commercial. Then, and only then, do they give you some real information about the book. After that, guess what? That’s right more ads in the form of “Books On Related Topics.” We’re not done yet either. After the Related Topics you can find out about ‘Looking for ‘fear and loathing in las vegas’ Products?”. Beyond that are the customer reviews with a third party paid advertisement on the side.

duhAnd dammit, that’s not even all of it. Scroll to the bottom of that page and you’ll find even more advertisement. So on one page, for one book, you literally have around 20+ different ads either related or unrelated to the item you’re interested in. There are commercials and advertisements everywhere on every page. Yet the Kindle owners expected their US$400+ powered device to remain pure? I mean, seriously?

Hell, I’m surprised it’s taking them this long.